Building upon the new and improved DELTA Complet recipe, we redesigned the packaging range to express the product’s enhanced experience through a refreshed visual identity.
We refreshed the visual identity by strengthening the communication of the key message, “Yogurt with a velvety texture,” through a more contemporary and indulgent design approach. Refined product imagery, a redesigned spoon visual and a clearer information hierarchy work together to create a cleaner, more appetising and engaging shelf presence.
Through this redesign, the Complet range gains a more contemporary and inviting visual identity, highlighting the improved recipe while maintaining the familiarity and trust consumers associate with the brand.