Rapsani is one of Greece’s historic Protected Designation of Origin (PDO) wine regions. Nestled on the slopes of Mount Olympus, its vineyards are defined by the longstanding coexistence of Xinomavro, Krassato and Stavroto, expressing the unique terroir and winemaking heritage of the region.
The creative concept was born from the wine’s place of origin. At the heart of the identity is a bespoke Heritage Symbol—a monogram inspired by the letter R of Rapsani—created as the contemporary signature of the range and a visual expression of the appellation’s authenticity and legacy.
The symbol became the foundation of the visual identity, paired with restrained typography and a unified label architecture across Rapsani, Reserve and Grande Reserve. The result is a timeless identity that translates the heritage of the region into a contemporary design language.