Garamond Design was invited to reimagine the identity of Lac des Roches, one of Boutari’s most recognizable and enduring wine labels, refreshing a classic while honoring its long-standing heritage.
Inspired by the idea of timeless value, the redesign embraces a refined and contemporary aesthetic without losing the authenticity that has defined the brand for decades. Clean composition, elegant typography, and carefully balanced graphic elements create a premium label that feels both familiar and relevant, reinforcing the wine’s enduring character.
The new identity enhances the bottle’s shelf presence while preserving the trust and recognition associated with the Lac des Roches name. A thoughtful evolution that celebrates the brand’s legacy through a modern, timeless design.