Garamond Design was commissioned to redesign the identity of Thessaliko Tsipouro, produced by the Nea Anchialos Agricultural Winery Cooperative “Dimitra”, creating a contemporary brand system that reflects the spirit of its origin while celebrating the product’s long-standing distillation heritage.
At the core of the new identity lies the “Theta” monogram, a distinctive symbol that references Thessaly and serves as a seal of authenticity and provenance. Its elegant form subtly echoes the silhouette of a traditional still, establishing a visual connection to the art of distillation and the craftsmanship behind every bottle.
The result is a contemporary expression of an authentic Greek spirit, honoring the distilling tradition of Thessaly while presenting the brand with a confident, premium presence that resonates with both loyal consumers and a new generation seeking authenticity through modern design.