Garamond Design created the brand identity for the new Frutrella fresh chilled juice range, a private label line developed to bring a fresh perspective to the supermarket shelf.
Designed for consumers seeking naturalness, quality, and authenticity, the packaging combines vibrant fruit and vegetable illustrations with clean typography and a minimalist layout, creating a contemporary identity that communicates freshness and trust.
Available in two varieties—Orange and Apple, Orange & Carrot— the new Frutrella range delivers a strong shelf presence while elevating the perception of a private label brand through a clear, modern, and approachable design.