Goody’s ArGOODaki constitutes an acclaimed social institution, which unites thousands of Greek people in a campaign dedicated to children in need since 2002. Garamond redesigns the brand logo with the “share love” tagline and designs the ArGOODaki character set, in 2014. Since then, Garamond develops the yearly in-store communication campaigns and ArGOODaki seasonal gifts design, until nowadays.