Delta Smart brand was created in 2012 by Garamond as the first dairy product line in Greece, which covers the needs of children of pre-school and school ages. Four kids illustrated characters have been designed in collaboration with Thomas Giovannis (Tomek), expressing the products’ benefits: strong brain, energy, strong bones, strong immune system. The puzzle piece icon became a brand asset. Each colored puzzle piece symbolizes one of the product’s benefits. Over the years, new products have been added to Delta Smart line, such as natural juices and milk cakes.