Serkova Crystal Pure is a ten-times distilled premium vodka of a perfectly smooth, velvety task and crystalline texture, launched in 2018 as the premium variant of Serkova brand. Garamond created the Crystal Pure brand identity designing the frosted bottle and its interactive label. The iconic X symbol printed on the back of the bottle interacts through the glass with the hand-written Serkova signature in front of the bottle. The minimal yet bold bottle design spells quality at first sight.