For the launch of the new Advance baby yogurt meals with vegetables, Garamond Design was entrusted with shaping a complete visual and communication identity for a groundbreaking addition to DELTA’s Advance range, specially designed for babies from 6 months old.We started by naming the sub-brand: “με λαχαχανικά” (a playful Greek pun combining “vegetables” and “giggles”). Building on this joyful tone, we created original, character-driven illustrations that introduced a colorful world tailored to both infants and parents. Our design journey included packaging artworks, digital and print communication materials – from shelf to screen – with a special highlight: a custom-made storybook, created exclusively for pediatric waiting rooms. Through its whimsical storytelling and vibrant visuals, the brand meets its youngest audience in a way that’s both gentle and imaginative. From naming and illustration to storytelling and packaging, every touchpoint was designed to support early nutrition – and early smiles.