Challenge
ION introduced its new 100g chocolate bars featuring larger, square-shaped pieces. The goal was to showcase this unique new shape and create stronger impact both in communication and on shelf.
Our Approach
– Developed the communication concept around the idea of “even greater indulgence”.
– Designed the new packaging to highlight the modern, premium feel and maximize shelf visibility.
– Created detailed illustrations of the chocolate pieces, bringing the product’s new form to life with appetizing realism.
– Built a visual language that connects product innovation with consumer desire in a clear and engaging way.
Outcome
By combining communication, packaging design, and product illustrations, the ION 100g project delivers a consistent and impactful story that strengthens brand identity and enhances product appeal at every consumer touchpoint.